It looks a bit like the NEC e343i which was their entry level i-mode pre-pay handset last year (£49.99).

I have not seen significant numbers using those but in stores it looks pretty slim and neat and I notice Amazon sold out of stock fairly swiftly.

There is a big market for 3G products at the lower end of the price scale and I think its good that others are now trying to create demand in the huge pre-pay sector.