Microsoft have sent Wp7 Mango devices to US Bloggers for preview purposes

[hecatae]

we have:

Gizmodo: http://gizmodo.com/5813901/the-next-windows-phone-its-pretty-great

thisismynext: http://thisismynext.com/2011/06/21/windows-phone-mango-75-preview/

thenextweb: http://thenextweb.com/microsoft/2011/06/21/hands-on-with-windows-phone-7s-mango-update/

winsupersite: http://www.winsupersite.com/article/Windows-Phone-7/hands-windows-phone-mango-139538

pocketnow: http://pocketnow.com/windows-phone/the-ultimate-windows-phone-7-mango-preview

wpcentral: http://www.wpcentral.com/mojo?utm_source=wpc&utm_medium=twitter

slashgear: http://www.slashgear.com/windows-phone-7-1-mango-technical-preview-20160453/

is it 7.1, is it 7.5 who knows?

[Ben]

It's good to see Microsoft softening up the ground. They've got a massive mountain to climb, a good social strategy will be essential to get momentum on an initial buzz until manufacturing juggernaut Nokia opens the floodgates.

[Hands0n]

I've read the press. I've watched the adverts. I've even, courtesy of Three, had one on loan for several weeks - a rather nice Samsung Omnia 7. But for the life of me, I cannot see this being too much of a threat to the incumbent smartphone makers. It just feels like Microsoft is doing a "me too" against Apple. I'm looking for the differentiator, anything at all would do, but fail to find one. What is WP7 exactly for?