Hands0n
1st December 2010, 12:09 AM
There has been a rather interesting development over at Vodafone UK
Vodafone has said it will make it cheaper for UK customers to use their smartphones when travelling in Europe.
UK customers who travel occasionally can take their domestic data plan abroad for £2 a day.
Frequent travellers can take a price plan that includes data roaming within their existing monthly package, with both options being available for consumer and business customers.
The mobile phone giant claims the new tariff is both simpler and cheaper.
Customers will be able to access the new tariffs in all Vodafone's European countries, plus France, Belgium, Switzerland and Austria.
Vittorio Colao, chief executive of Vodafone, said this was the year of the smartphone: "We expect smartphone sales in Europe to grow from 32% to more than 70% by 2013 and we want to drive that growth with what we believe to be the best value market-leading roaming data package."
Source: BBC http://www.bbc.co.uk/news/business-11860582
So, we will all be able to take our "generous" 500MB (or 1GB if we're one of the lucky ones) abroad with us for £28 a 14-day holiday. Actually, that price isn't too terrible, all things considered. And it is a step, albeit a tiny step, in the right direction for the mobile network operators.
What is particularly astonishing is that the EU has not had to unleash Ms Reding on the operator.
Now, will the others follow?
I'm not quite ready to believe that the future is [finally] bright for mobile data when roaming.
Vodafone has said it will make it cheaper for UK customers to use their smartphones when travelling in Europe.
UK customers who travel occasionally can take their domestic data plan abroad for £2 a day.
Frequent travellers can take a price plan that includes data roaming within their existing monthly package, with both options being available for consumer and business customers.
The mobile phone giant claims the new tariff is both simpler and cheaper.
Customers will be able to access the new tariffs in all Vodafone's European countries, plus France, Belgium, Switzerland and Austria.
Vittorio Colao, chief executive of Vodafone, said this was the year of the smartphone: "We expect smartphone sales in Europe to grow from 32% to more than 70% by 2013 and we want to drive that growth with what we believe to be the best value market-leading roaming data package."
Source: BBC http://www.bbc.co.uk/news/business-11860582
So, we will all be able to take our "generous" 500MB (or 1GB if we're one of the lucky ones) abroad with us for £28 a 14-day holiday. Actually, that price isn't too terrible, all things considered. And it is a step, albeit a tiny step, in the right direction for the mobile network operators.
What is particularly astonishing is that the EU has not had to unleash Ms Reding on the operator.
Now, will the others follow?
I'm not quite ready to believe that the future is [finally] bright for mobile data when roaming.