Hands0n
4th November 2009, 03:21 PM
What are Vodafone up to?
Vodafone UK announced a raft of new SIM-only plans for the cost-conscious consumer today. The deals, spotted fresh on Vodafone’s site today (http://shop.vodafone.co.uk/shop/sim-only-plans/all-sim-plans?), offer the choice between 30-day or 12-month price plans, both of which offer unlimited data to those hunting for a better SIM deal for their existing phone.
The 30-day SIM-only plans (http://shop.vodafone.co.uk/shop/sim-only-plans/all-sim-plans?initialFilters=flt_1month30days) cram in 600 minutes anytime, unlimited texts and unlimited data for £20 or chatterboxes can bump this up to 900 minutes anytime, unlimited texts and unlimited data for 25 notes.
If you sign up for 12 months’ SIM-only (http://shop.vodafone.co.uk/shop/sim-only-plans/365-days-sim-plans), then you can see the same 900 anytime minutes, unlimited texts and unlimited data price fall to £20, while a whopping 1200 minutes anytime, unlimited texts, unlimited data and unlimited UK landlines will set you back £25.
Each deal means that you can do as much Facebook foraging, Twitter tapping or MySpace mooching as you can shake a SIM-free phone at, subject to a 500MB fair usage policy, natch.
Source: http://www.fonehome.co.uk/2009/11/vodafone-outs-sim-only-price-plans/
So, is this preparation for encouraging people to move to SIM-only handsets? I don't think that its all about making it cheaper or more cost effective for people. Mostly because older handsets would not, with a few exceptions, be able to make good use of "unlimited" data. That is the province of the more recent range of handsets.
Or could this be an enticement for the disaffected O2 iPhone users? Those who may want to come to Vodafone with their unlocked iPhones [when the official unlock is available] but would not necessarily want to fork out for another new iPhone. Nor to obligate themselves to an 18 or 24 month contract.
Clearly, these new tariffs open up all manner of possibility. I believe that it will do some favours to the SIM-free or 'unlocked' handset market. In the end all Vodafone really want is the ARPU, and if they can do that without getting caught up in the hardware so much the better, perhaps.
Vodafone certainly do seem to be one to watch. They've evidently got a business plan, although the whole is still obscure. But I do think that these new SIM-only tariffs have got a lot going for them.
Vodafone UK announced a raft of new SIM-only plans for the cost-conscious consumer today. The deals, spotted fresh on Vodafone’s site today (http://shop.vodafone.co.uk/shop/sim-only-plans/all-sim-plans?), offer the choice between 30-day or 12-month price plans, both of which offer unlimited data to those hunting for a better SIM deal for their existing phone.
The 30-day SIM-only plans (http://shop.vodafone.co.uk/shop/sim-only-plans/all-sim-plans?initialFilters=flt_1month30days) cram in 600 minutes anytime, unlimited texts and unlimited data for £20 or chatterboxes can bump this up to 900 minutes anytime, unlimited texts and unlimited data for 25 notes.
If you sign up for 12 months’ SIM-only (http://shop.vodafone.co.uk/shop/sim-only-plans/365-days-sim-plans), then you can see the same 900 anytime minutes, unlimited texts and unlimited data price fall to £20, while a whopping 1200 minutes anytime, unlimited texts, unlimited data and unlimited UK landlines will set you back £25.
Each deal means that you can do as much Facebook foraging, Twitter tapping or MySpace mooching as you can shake a SIM-free phone at, subject to a 500MB fair usage policy, natch.
Source: http://www.fonehome.co.uk/2009/11/vodafone-outs-sim-only-price-plans/
So, is this preparation for encouraging people to move to SIM-only handsets? I don't think that its all about making it cheaper or more cost effective for people. Mostly because older handsets would not, with a few exceptions, be able to make good use of "unlimited" data. That is the province of the more recent range of handsets.
Or could this be an enticement for the disaffected O2 iPhone users? Those who may want to come to Vodafone with their unlocked iPhones [when the official unlock is available] but would not necessarily want to fork out for another new iPhone. Nor to obligate themselves to an 18 or 24 month contract.
Clearly, these new tariffs open up all manner of possibility. I believe that it will do some favours to the SIM-free or 'unlocked' handset market. In the end all Vodafone really want is the ARPU, and if they can do that without getting caught up in the hardware so much the better, perhaps.
Vodafone certainly do seem to be one to watch. They've evidently got a business plan, although the whole is still obscure. But I do think that these new SIM-only tariffs have got a lot going for them.