3GScottishUser
24th October 2007, 06:39 PM
T-Mobile will launch a new tariff next month, offering unlimited free calls to five favourite numbers, Mobile can reveal.
Unlike Orange's successful Magic Numbers promotion, T-Mobile's myFaves will be available to chosen numbers on any network, but will be restricted to handsets with the necessary software when it launches on 1 November.
MyFaves is expected to play a central role in taking on the baton from Flext, which was launched around 18 months ago. The new tariff allows users to change the five favourite numbers on their handsets on a monthly basis and the compatible phones will come from a range of manufacturers.
A new screen design on the handsets is expected to display the five favourite people along with options of how to connect to that person, such as via a phone call, text or picture message. An icon or photograph of each person can be used to display each favourite.
T-Mobile is expected to emphasise the close interplay between the handsets and the tariff when it officially launches myFaves.
It is believed that there will be three myFaves price plans. One source suggested the plans would fall under the £25, £35 and £50 price points.
T-Mobile already offers myFaves in the US. The deal is available on a two-year contract and is offered on price plans ranging from $39.99 (£20) to $139.99 (£69) per month. There are also family plans.
The US arm said that two thirds of its customers spend most of their airtime calling five numbers.
T-Mobile is believed to have invested heavily in promoting its new tariff in a major marketing campaign.
T-Mobile would not comment on myFaves, except to say that it was launching a 'community tariff with a unique interface that requires specialist handsets'.
http://www.mobiletoday.co.uk/content/17127.asp?men=0&sub=1
Unlike Orange's successful Magic Numbers promotion, T-Mobile's myFaves will be available to chosen numbers on any network, but will be restricted to handsets with the necessary software when it launches on 1 November.
MyFaves is expected to play a central role in taking on the baton from Flext, which was launched around 18 months ago. The new tariff allows users to change the five favourite numbers on their handsets on a monthly basis and the compatible phones will come from a range of manufacturers.
A new screen design on the handsets is expected to display the five favourite people along with options of how to connect to that person, such as via a phone call, text or picture message. An icon or photograph of each person can be used to display each favourite.
T-Mobile is expected to emphasise the close interplay between the handsets and the tariff when it officially launches myFaves.
It is believed that there will be three myFaves price plans. One source suggested the plans would fall under the £25, £35 and £50 price points.
T-Mobile already offers myFaves in the US. The deal is available on a two-year contract and is offered on price plans ranging from $39.99 (£20) to $139.99 (£69) per month. There are also family plans.
The US arm said that two thirds of its customers spend most of their airtime calling five numbers.
T-Mobile is believed to have invested heavily in promoting its new tariff in a major marketing campaign.
T-Mobile would not comment on myFaves, except to say that it was launching a 'community tariff with a unique interface that requires specialist handsets'.
http://www.mobiletoday.co.uk/content/17127.asp?men=0&sub=1