Ben
23rd October 2007, 12:32 PM
A bit of Sony Ericsson news. Despite their constant bubble of new handsets, it feels like things have been a little slow of late. Perhaps that's because I've been focussing on the high end...
http://www.theregister.co.uk/2007/10/17/sony_ericsson_profits/
Sony Ericsson earned $380m in its third quarter, reflecting the first results of its recent push into low and mid-tier devices. The manufacturer shipped 25.9 million units, up by one million from the previous quarter and by six million on a year earlier, giving the joint venture nine per cent of the global cellphone market, a valuable boost of one per cent. However, the impact on margins was clear, and the company saw profits decline by 11 per cent year-on-year. Its average selling price per device has steadily fallen from $209 a year ago to $171 at the quarter's close, although this remains well above the industry average.
I think it's a shame they're not doing a better job of Cybershot at the high end. I'm sure the K850i is a great camera phone, but it looks distinctly average. Meanwhile, there are some Walkman stunners, but many are mid range and I'm still not sure how the W910i is going to be received.
http://www.theregister.co.uk/2007/10/17/sony_ericsson_profits/
Sony Ericsson earned $380m in its third quarter, reflecting the first results of its recent push into low and mid-tier devices. The manufacturer shipped 25.9 million units, up by one million from the previous quarter and by six million on a year earlier, giving the joint venture nine per cent of the global cellphone market, a valuable boost of one per cent. However, the impact on margins was clear, and the company saw profits decline by 11 per cent year-on-year. Its average selling price per device has steadily fallen from $209 a year ago to $171 at the quarter's close, although this remains well above the industry average.
I think it's a shame they're not doing a better job of Cybershot at the high end. I'm sure the K850i is a great camera phone, but it looks distinctly average. Meanwhile, there are some Walkman stunners, but many are mid range and I'm still not sure how the W910i is going to be received.