[3GScottishUser]

T-Mobile UK's financial results for 2006 show a growth in revenues for the operator of 8% year-on-year taking its revenues to £3bn.

The operator saw a 25% rise in its post-paid subscriber base from the previous year and now counts 3.7m contract subscribers.

It also achieved a 4% year-on-year rise in average revenue per user, taking its average customer spend to £20 per month. The figures reported also include Virgin Mobile customers.

T-Mobile's retail presence also expanded in 2006 with 100 new outlets giving the operator a total of 247 stores nationwide.

http://www.nma.co.uk/Articles/32115/T-Mobile+sees+UK+revenues+grow+to+3bn.html#ContentCo ntinues

[Hands0n]

Hardly surprising really, seeing as T-Mobile have [probably] held the most aggressive and appealing advertising and Tariff re-organisation campaign of any of the incumbents.

Lets take a quick look at what has helped make T-Mobile quite so popular all of a sudden.

Flext literally blew away the opposition on its monthly plan - they could not cope with the rapir influx of business. It is an excellent plan for those who do not want to be tied to rigid voice/text/mms term. For a fee you get an allowance to use as you wish.

Everyone is astonishingly good value for money for a PAYG plan. The plan is clear cut and eminently understandable with no hidden ifs and buts.

Web N Walk is an amazing Contract Data plan that is priced at very affordable price-points and give stupendous value for money in direct comparison with any of the other networks.

Free Evening & Weekend Texts for PAYG customers is an amazing promotion also. For the cost of a £10 top-up you get the free texts for a period of a whole month, not just that particular week, and subject to a FUP of 3,000 texts per month!

Web N Walk Day Pass for PAYG customers is a superb offer for those who only occasionally use data, and don't have a contract handset, or who want to sample T-Mobile's data network. Charged at up to £1 for the entire period the customer gets midnight-to-midnight data subject to a FUP of 40MB per day.

Full details on the T-Mobile website at their Personal Plans pages HERE (http://www.t-mobile.co.uk/eshop/personal/phones-plans.do)

T-Mobile's TV, national press and billboard advertising has been fairly relentless and very appealing to the eye and ear. Whoever is doing this for them is doing it dead right.

All of that and they have the network to support it all with an effective Customer Service operation that actually solves issues without trying to make the Customer feel grateful to be allowed to buy their service!