3GScottishUser
6th September 2006, 10:51 AM
From Mobile News Issue 371 (28/08/2006):
Mobile users are losing interest in music downloads, according to a survey by music research firm Entertainment Media Research.
The survey of mainly 18- to 34-year-old music consumers, carried out in association with law firm Olswang, found that, although 46 per cent expressed a preference for using a music phone rather than an MP3 player to listen to music on the move, only four per cent were "very likely" to start downloading content any time soon.
Though the survey found that slightly more users expressed some interest in downloading - 25 per cent compared with 21 per cent a year ago - the numbers actually doing so are currently only 11 per cent of the sample. This means that nearly half of users who claim to be interested in downloads fail to start.
Instead, the survey reveals, two-thirds of consumers "share music with friends". It contends that mobile downloads have attracted early adopters, but failed to reach a wider audience, and also reveals a wide lack of understanding about digital rights management and copyright law.
The findings have implications for 3G take-up, as fast music and other content downloads have been touted as the key benefit of the technology. Even among 3G users, only one in five use their phone to download music, according to a recent report by music industry trade body the IFPI.
http://www.mobilenewscwp.co.uk/cgi-bin/articles.pl?id=8873§ion=12&action=display
Mobile users are losing interest in music downloads, according to a survey by music research firm Entertainment Media Research.
The survey of mainly 18- to 34-year-old music consumers, carried out in association with law firm Olswang, found that, although 46 per cent expressed a preference for using a music phone rather than an MP3 player to listen to music on the move, only four per cent were "very likely" to start downloading content any time soon.
Though the survey found that slightly more users expressed some interest in downloading - 25 per cent compared with 21 per cent a year ago - the numbers actually doing so are currently only 11 per cent of the sample. This means that nearly half of users who claim to be interested in downloads fail to start.
Instead, the survey reveals, two-thirds of consumers "share music with friends". It contends that mobile downloads have attracted early adopters, but failed to reach a wider audience, and also reveals a wide lack of understanding about digital rights management and copyright law.
The findings have implications for 3G take-up, as fast music and other content downloads have been touted as the key benefit of the technology. Even among 3G users, only one in five use their phone to download music, according to a recent report by music industry trade body the IFPI.
http://www.mobilenewscwp.co.uk/cgi-bin/articles.pl?id=8873§ion=12&action=display