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View Full Version : Vodafone sheds its marketing boss



Hands0n
8th March 2006, 10:06 PM
I do sincerely hope that this does not bode ill for Vodafone - their marketing has been quite spot on of late, comprehensive 2G and 3G handset selections, innovative tariffs and sidebar offerings like STC cannot be ignored for their tremendous value and interest to the Customer.

New incoming Chairman Sir John Bond has good track record with HSBC Bank, taking it to the heady heights of the largest annual profit of any UK bank, ever. But can he do likewise for Vodafone? Can a Banker become a Mobile Operator? Does it really matter at Boardroom level. After all, its only business is making money! We'll have to wait and see that one out.



Vodafone's chief marketing officer, Peter Bamford, is to part company with the firm as part of a wider shake-up at the UK mobile phone giant.
Mr Bamford "has been given notice to leave in accordance with his contract," a Vodafone spokesman said.

Vodafone did not name a successor to Mr Bamford, but his departure will add to rumours of boardroom rifts at the firm.

Last week Vodafone said it was in talks about selling its struggling Japanese phone business.

And last month it warned its assets were overvalued by as much as £28bn, as it faces slowing revenue growth.

Shares in the company fell to a three-year low following February's announcement.

Boardroom changes

Mr Bamford's departure is likely to fuel rumours of a boardroom differences between chief executive Arun Sarin and former chief executive Sir Christopher Gent, who holds the title of Vodafone's life president.

"It has been a bit of out-with-the-old and in-with-the-new recently (at Vodafone) in terms of directors. Here is another old crew guy going," said Dresdner Kleinwort Wasserstein analyst Robert Grindle.

Other boardroom exits include former finance director Ken Hydon, as well as deputy chief executive Julian Horn-Smith.

Meanwhile, chairman Ian MacLaurin is stepping down in July to be replaced by HSBC chairman Sir John Bond.

Vodafone said the firm's global consumer marketing director, Frank Rovekamp, would temporarily take over Mr Bamford's duties.

Article source: http://news.bbc.co.uk/1/hi/business/4786590.stm