In a new survey by Harris Research of 1918 mobile users, only 266 users had 3G phones, about 14%. The survey found just 77 active 3 UK customers, less than 4%!! Vodafone 3G managed 21% and 02 had 17% of the 3G market which means that together they had MORE 3G users than 3!!

if the survey is accurate (and 1918 is a healthy sample), and 3 UK only have 4% of the total UK mobile market things are much worse in terms of churn than was previously thought.

The stats are very interesting as they mirror a similar survey a few months ago, interesting to see that both Vodafone and 02 seem to have had a healthy uptake of 3G services in less than 1 year.


"A recent survey by Harris Interactive shows that although 3G mobile phones have reached a nine percent (9%) share of the mobile phone market in Great Britain, 41% of 3G users are only using their phone for talking and texting. Furthermore, some users are not even aware of their phone's 3G capabilities. This is highlighted by the 14% of UK adults who currently have their mobile phone service provided through '3' (a provider which offers only 3G phone service), who say that their mobile phone is not 3G."

Full Survey report: http://www.cellular-news.com/story/14737.php