[@NickyColman]

Check out O2's homepage. There is a new page giving customer and industry reviews of handsets!

[Ben]

http://mobilereviews.o2.co.uk/userreview/home

How cool! I do question how accurately the reviews will reflect the handsets though... O2 have a vested interest in shifting phones, like almost every site on the web seems to, so I can't see them allowing anything too critical!

[3GScottishUser]

Novel and potentially a minefield. I bet there will be a very long lead time for the 02 powers that be to validate input before it gets published on the site.

That said not every phone will generate favourable reviews so I wonder how long it will be before we see the first signs of negative feedback. Without some the whole thing will be a bit unrealistic.

I wonder any of the other networks will follow suit???