3GScottishUser
23rd September 2005, 04:54 PM
From Mobile Today 23/09/2005:
Vodafone UK has seen significant growth in 3G upgrades and connections this summer off the back of cheaper handsets and services like Stop The Clock on extended contracts.
The operator claimed that weekly and monthly sales of 3G grew by as much as 300% since May and as of last month, 70% of connections were on extended contracts.
However, UK CEO Tim Miles (pictured) warned that customer service improvements are needed to continue Vodafones growth. At Vodafones annual investor day, he said Vodafone needed to take advantage of falling 3G handset prices and focus on new customer initiatives like Stop the Clock and Simply to attract higher-spending customers.
As we looked at the UK business and the market, my sense was there is more opportunity for growth theres no reason Vodafone couldnt be more aggressive, he said.
With churn and customer acquisition/retention costs lower for direct customers, Miles said the operator would continue to focus on direct sales of 3G to boost revenues and market share. Last week it announced an 11-strong Christmas 3G handset line-up to spearhead further growth (see page 6).
More of our volume is coming from our own direct footprint, and were getting good handsets at good prices, said Miles. Were putting the foot on the accelerator much harder on 3G.
http://www.mobiletoday.co.uk/artman-test/publish/article_761.shtml
Vodafone UK has seen significant growth in 3G upgrades and connections this summer off the back of cheaper handsets and services like Stop The Clock on extended contracts.
The operator claimed that weekly and monthly sales of 3G grew by as much as 300% since May and as of last month, 70% of connections were on extended contracts.
However, UK CEO Tim Miles (pictured) warned that customer service improvements are needed to continue Vodafones growth. At Vodafones annual investor day, he said Vodafone needed to take advantage of falling 3G handset prices and focus on new customer initiatives like Stop the Clock and Simply to attract higher-spending customers.
As we looked at the UK business and the market, my sense was there is more opportunity for growth theres no reason Vodafone couldnt be more aggressive, he said.
With churn and customer acquisition/retention costs lower for direct customers, Miles said the operator would continue to focus on direct sales of 3G to boost revenues and market share. Last week it announced an 11-strong Christmas 3G handset line-up to spearhead further growth (see page 6).
More of our volume is coming from our own direct footprint, and were getting good handsets at good prices, said Miles. Were putting the foot on the accelerator much harder on 3G.
http://www.mobiletoday.co.uk/artman-test/publish/article_761.shtml