3GScottishUser
21st September 2005, 11:39 AM
From BBCi (21/09/2005):
Top of the list for the most desirable feature of a next generation mobile device is not some fancy new function, but a battery that lasts much longer.
Two-thirds of mobile and personal digital assistant owners in a marketing survey across 15 countries said two days' active battery life was vital.
It also showed almost half wanted more memory, and a high-resolution camera.
The findings come as the electronics industry scrambles to develop the next essential device in people's pockets.
The report by marketing firm TNS Technology said that poor battery life on mobile devices was one of the main reasons people did not play more games, music and video on their devices more often.
"The study shows that there is an appetite among consumers for powerful new applications, particularly those around entertainment media and imaging," said Hanis Harun, from TNS.
"However, the research also indicates that consumers now fully realise that such applications require enhanced battery life and increased memory and they are demanding these improvements as a priority."
Fourteen of the 15 countries in the research agreed that a battery that lasted two days while in active use was essential.
The exception was China; respondents there said that at least 20GB of storage capacity was the top must-have feature.
Full Story (http://news.bbc.co.uk/1/hi/technology/4265220.stm)
What do you think and what is your experience with your current handset?
Vote in the poll and leave your comments below.
Top of the list for the most desirable feature of a next generation mobile device is not some fancy new function, but a battery that lasts much longer.
Two-thirds of mobile and personal digital assistant owners in a marketing survey across 15 countries said two days' active battery life was vital.
It also showed almost half wanted more memory, and a high-resolution camera.
The findings come as the electronics industry scrambles to develop the next essential device in people's pockets.
The report by marketing firm TNS Technology said that poor battery life on mobile devices was one of the main reasons people did not play more games, music and video on their devices more often.
"The study shows that there is an appetite among consumers for powerful new applications, particularly those around entertainment media and imaging," said Hanis Harun, from TNS.
"However, the research also indicates that consumers now fully realise that such applications require enhanced battery life and increased memory and they are demanding these improvements as a priority."
Fourteen of the 15 countries in the research agreed that a battery that lasted two days while in active use was essential.
The exception was China; respondents there said that at least 20GB of storage capacity was the top must-have feature.
Full Story (http://news.bbc.co.uk/1/hi/technology/4265220.stm)
What do you think and what is your experience with your current handset?
Vote in the poll and leave your comments below.