[3GScottishUser]

from Mobile Today (05/09/2005):


Vodafone’s 350 stores have been offering £100 to customers (invariably from 3) who trade in their old 3G phones when they sign up to a Vodafone 3G contract. Customers who swap a 2G handset have £50 credited to their account.


Full Story: http://www.mobiletoday.co.uk/artman-test/publish/article_687.shtml

[cyberkid999]

from Mobile Today (05/09/2005):


Vodafone’s 350 stores have been offering £100 to customers (invariably from 3) who trade in their old 3G phones when they sign up to a Vodafone 3G contract. Customers who swap a 2G handset have £50 credited to their account.


Full Story: http://www.mobiletoday.co.uk/artman-test/publish/article_687.shtml

Sounds like that are getting desperate....

[3GScottishUser]

Nope they are Britain's biggest network and growing.

They are now reacting to 3 (which they and the others have chosen to ignore as they had to allow them some start-up), by targetting them when they are at their most vulnerable.

Pre-Pay customers leaving in droves, due to poor tariffs now and no decent upgrade facilities.

Contract customers also churning, due to all the known issues and alternative deals that provide equal or even better value.

The heat is getting turned up on 3 and the 'honeymoon' is definately over now. I don't think I'd want to be Bob Fuller this Autumn.

[Ben]

Sounds like Vodafone's arsenal is taking shape - it's directly targeting Three's customers who are renewing and deliberately praying on their churn. It's also getting 1st and 2nd generation 3G handsets off the market which is always nice! Though they may end up being sold as refurbs...

We aint seen nothing yet. ;)

[Hands0n]

A 60% churn prospective new client base is something that none of the "big four" mobile ops can afford to ignore - these are big numbers