[Hands0n]

As the Barclays Premiership kicks off this weekend, 3, the UK's first video mobile network, has announced over 270,000 registrations for its football service including video highlights, text alerts, club news and video goal alerts.

Gareth Jones, 3's COO commented: "3 leads the market with the most innovative and entertaining services on mobile and 3's football offering is no exception. 270,000 fans have already signed up for our football alerts in time for the new season, that's 3 times the capacity of the new Wembley Stadium."

3 offers fans the very best of football on mobile with manager interviews, video previews and analysis, UEFA Champions League highlights and content from Soccer AM, Sky Sports and Football 365.

Every Saturday throughout the Barclays Premiership season, 3's customers can watch video highlights of all the afternoon's matches at 5:15, with all other matches available just five minutes after the whistle. On 3, you can even sign-up for club news and score alerts sent straight to your inbox.

At peak times last season, more fans were following football on 3 than walking through the turnstiles at Premiership clubs.


URL: http://machman.gotdns.com/modules.php?op=modload&name=News&file=article&mode=thread&order=0&thold=0

[Ben]

It's a great achievement, to be sure. But why does it feel like it's not that big a deal?

I mean, this is something that Three have pushed. They've got a few million subscribers, they've been active for a couple of years, and this is something they have pushed.

Not only that, but if Three subscribers want football on their phone they have exactly one source to get it from - Three! It's a bit like the BBC boasting revenue figures when we have no choice but to pay them if we want a TV.

Still, any large volume of people using a mobile application delivered over 3G is just fine by me. Go Three! Um...

[miffed]

I remember when Three launched , they became a little obsessed with bundling "football deals" with virtually 99% of their tariffs , OK if you are into football , but a lot of fuss about nothing if you coudn't care less about it (as I couldn't :) )
On another thread we were discussing Three's figures for this year and how dissappointing they may look , and that they would look under every rock for something positive to report - well looks like they found something , lol :)